The Natural History Museum in Washington, DC is one of the most popular natural history museums in the world.
NHM's exhibits and research are split into seven departments—which use distinct icons and color families to represent the breadth of collections across the museum.
My Role
Branding and logo design
Print design
Website design
Deliverables
∙ Branding Guidelines
∙ Stationery and Admission Tickets
∙ Exterior Banners
∙ Museum and Gift Shop Collateral
Tools
Adobe Illustrator
Figma
Brief
Refresh a brand identity for a Natural History Museum, making the brand feel modern but approachable.
Brand Identity Guidelines
Print Design
Business Cards
Business cards can be used as personal cards for employees, or to represent the larger NHM brand, using the generic primary blue brand cards. Business cards can also be used to represent general departments or programs, with the name of the program replacing the primary title instead of the name on a card.
Admission Tickets
Each ticket is printed from a roll with the seven departments in a random order – with a ticket unique to each member within a group’s party, guests can have fun discovering which icon and department they’ll receive on their ticket.
Admission type and entry price are printed using the ticket machine – while members receive free admission, they are still given a ticket to save as a personal souvenir and memento of their museum visit.
Exterior Banners
The 5 banners use a color overlay and photography styling within the Museum Shop sub-brand, using the department logos along with monochromatic gradient to capture the distinctions of the museum's vast collection.
Museum Shop
Gift Bags
Postcards
Website Design
